public relations

We understand what the media wants and ensure that your launch story is told with care and gets noticed. This is an intensive 4-6 week campaign.

Whether you're planning a grand opening, launching a new product, or want to celebrate a big milestone in a memorable way, our signature Launch PR service will get your brand front and center- with the media, and your target audience. 


We've planned more than 100 grand opening and launch campaigns for restaurants and breweries, launched statewide campaigns, and have a knack for helping national brands make a splash in the West Michigan market.

Want a standard ribbon cutting ceremony? Sure, we can do that. But we prefer to introduce your business to West Michigan in a more exciting way. Our grand opening events have included everything from professional concerts, high school band performances, star MSU athlete appearances, Dutch "klomping" dancers, beer tastings, and events that have raised hundreds of thousands of dollars for local charities.

We can make your event and brand memorable, with a variety of strategies, including:

  • Soft opening & VIP events with local leaders and influencers 
  • Ground breaking and ribbon cutting ceremonies
  • Interactive photo booths
  • TV, radio & print media coverage
  • Social media support throughout, including photography, live streaming events and more